Numbers don’t lie – Culture is important

Numbers don’t lie – Culture is important

Numbers don’t lie – Culture is important

Numbers don’t lie – Culture is important

Building and maintaining a strong company culture is crucial for the success and longevity of an organization. Here are some top statistics and findings that emphasize its importance:

  1. Employee Retention: According to a study by Columbia University, the likelihood of job turnover at an organization with rich company culture is a mere 13.9%, whereas the probability goes up to 48.4% in companies with a poor culture.

  2. Employee Engagement: Gallup research has shown that organizations with a strong culture of engagement report 22% higher productivity. Engaged employees are more passionate and committed to their work.

  3. Recruitment: A Glassdoor survey found that 77% of adults would consider a company’s culture before applying for a job there, and 56% say company culture is more important than salary when it comes to job satisfaction.

  4. Performance: Research by Deloitte found that 82% of respondents believe that culture is a potential competitive advantage, and organizations with a strong culture experience a 4x increase in revenue growth.

  5. Innovation: According to a study by McKinsey, companies that are more culturally aligned have a 70% chance of achieving new-product success versus a 35% chance in less culturally aligned companies.

  6. Customer Satisfaction: A study from the Institute of Corporate Productivity (i4cp) found that companies that emphasized culture had a 65% greater share-price increase and 30% better customer satisfaction.

  7. Employee Well-being: Organizations with a strong culture tend to have happier employees. A study by the O.C. Tanner Institute found that employees who rate their company culture poorly are 24% more likely to experience job burnout.

  8. Profitability: A study by Kotter and Heskett found that companies with adaptive cultures (those that value employees and customers) outperform their counterparts in all major financial categories.

  9. Decision Making: According to a study by the Corporate Executive Board, companies with a strong culture that is aligned with a robust company strategy tend to make decisions 2x faster and execute those decisions with 6x higher performance outcomes.

  10. Growth: Bain & Company research found that companies with highly engaged employees grow revenues 2.5x as much as those with low engagement levels.

  11. Absence and Health: A study by Britain’s Health and Safety Executive found that poor organizational culture is the root cause of nearly 30% of work-related accidents.

  12. Mergers and Acquisitions: According to a report by McKinsey, up to 70% of mergers fail to achieve their expected value, and one of the primary reasons cited is cultural misalignment.

  13. Adaptability: Companies with strong cultures are more adaptable to change. According to a study by Harvard Business Review, 58% of companies that prioritize culture believe they can adapt quickly to organizational changes, compared to just 19% of companies that don’t prioritize culture.


These statistics underscore the importance of investing in company culture. Not only does a strong culture improve employee satisfaction and well-being, but it also has tangible benefits for organizational performance, growth, and adaptability.


Need a platform to help you build, manage, and report on your culture building initiatives? We can help with that 😉

Building and maintaining a strong company culture is crucial for the success and longevity of an organization. Here are some top statistics and findings that emphasize its importance:

  1. Employee Retention: According to a study by Columbia University, the likelihood of job turnover at an organization with rich company culture is a mere 13.9%, whereas the probability goes up to 48.4% in companies with a poor culture.

  2. Employee Engagement: Gallup research has shown that organizations with a strong culture of engagement report 22% higher productivity. Engaged employees are more passionate and committed to their work.

  3. Recruitment: A Glassdoor survey found that 77% of adults would consider a company’s culture before applying for a job there, and 56% say company culture is more important than salary when it comes to job satisfaction.

  4. Performance: Research by Deloitte found that 82% of respondents believe that culture is a potential competitive advantage, and organizations with a strong culture experience a 4x increase in revenue growth.

  5. Innovation: According to a study by McKinsey, companies that are more culturally aligned have a 70% chance of achieving new-product success versus a 35% chance in less culturally aligned companies.

  6. Customer Satisfaction: A study from the Institute of Corporate Productivity (i4cp) found that companies that emphasized culture had a 65% greater share-price increase and 30% better customer satisfaction.

  7. Employee Well-being: Organizations with a strong culture tend to have happier employees. A study by the O.C. Tanner Institute found that employees who rate their company culture poorly are 24% more likely to experience job burnout.

  8. Profitability: A study by Kotter and Heskett found that companies with adaptive cultures (those that value employees and customers) outperform their counterparts in all major financial categories.

  9. Decision Making: According to a study by the Corporate Executive Board, companies with a strong culture that is aligned with a robust company strategy tend to make decisions 2x faster and execute those decisions with 6x higher performance outcomes.

  10. Growth: Bain & Company research found that companies with highly engaged employees grow revenues 2.5x as much as those with low engagement levels.

  11. Absence and Health: A study by Britain’s Health and Safety Executive found that poor organizational culture is the root cause of nearly 30% of work-related accidents.

  12. Mergers and Acquisitions: According to a report by McKinsey, up to 70% of mergers fail to achieve their expected value, and one of the primary reasons cited is cultural misalignment.

  13. Adaptability: Companies with strong cultures are more adaptable to change. According to a study by Harvard Business Review, 58% of companies that prioritize culture believe they can adapt quickly to organizational changes, compared to just 19% of companies that don’t prioritize culture.


These statistics underscore the importance of investing in company culture. Not only does a strong culture improve employee satisfaction and well-being, but it also has tangible benefits for organizational performance, growth, and adaptability.


Need a platform to help you build, manage, and report on your culture building initiatives? We can help with that 😉

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